The Speakers


We are proud to present our speakers for salon Owners summit 2019...


Jo Fairley 

Green and Black's Co-Founder and Leading Entrepreneur

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Jo Fairley is an entrepreneur best known for creating the Green & Black’s chocolate brand in 1991, which she ran with her husband before it was bought by Cadbury in 2005. 

The first-ever product to carry the UK Fairtrade Mark, for the past nine years, Green & Black’s has been hailed as the ‘coolest food brand’ in Britain (according to the Cool Brands Survey), and is now worth $100 million a year.

Jo is in demand as a brand consultant, alongside her own ventures which have included an organic bakery, natural food store and a nine-room salon and wellbeing centre in her home town of Hastings. Most recently, she created and launched The Perfume Society, which works with the fragrance industry seeking to improve individuals’ sense of smell in a pleasurable and engaging way.

An award winning author and journalist, Jo has written for a wide range of newspapers and magazines from The Times to The Mail on Sunday’s YOU Magazine, and as a ‘Wonder Woman’ business guru for Telegraph Woman Online.


Ryan Holiday

 Author, Marketer, and Entrepreneur

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Ryan is a renowned marketing powerhouse-turned-motivational-speaker who has attracted fans from every imaginable discipline and is regarded as one of the most influential speakers of his generation.

Ryan was the former Director of Marketing at American Apparel where his work in advertising is internationally known. Others may know him as best selling author whose books have sold over 1.3 million copies and have been translated into over 30 different languages.

When it comes to motivation, Holiday makes listeners take stock of their lives and careers through the timeless lens of an ancient philosophy, stoicism. His book The Daily Stoic distills the ancient wisdom of the stoic philosophers into 366 practical meditations, each meant to enrich and enliven our daily lives—at work, on the field, and in our relationships.

And in the now cult-classic The Obstacle Is the Way, he shows us how to turn even the most insurmountable obstacles into advantages, inspired by an ageless set of philosophical principles used by icons from John D. Rockefeller to Amelia Earhart, Richard Wright to Steve Jobs. Forbes calls it “an inspiring read for anyone faced with adversity” that can “save years of future angst.” Publishers Weekly argues that “Holiday’s performance is commanding and optimistic, sure to inspire readers to take new perspective on their apparent obstacles.”

Christina Kreitel 

 Branding & Social Media Expert


At the 2019 Salon Owners Summit Christina Kreitel (@christinakreitel) will reveal how to create your own personal brand and how to use social media to get the perfect clients, become more profitable and build brand relationships. 

Christina Kreitel, a native of Utah is owner of Intrepid Studio Salons, a leading stylist & colourist and a Cosmoprof brand ambassador & educator. After realizing there was a serious lack of Branding and Social Media knowledge in the Hair & Beauty Industry, she founded her own salon in 2017 and used social media to skyrocket to almost 55k engaged followers in as little as 1 year!  After learning to brand herself, she has been featured in some of America's top beauty magazines such as Modern Salon, American Salon, Behind The Chair, and more! She has taught on all of main stages of North America, travelled internationally, and done hundreds of private tutoring and classes with stylists and salons across the world. 

Christina is so excited to visit Ireland to speak at the Phorest Salon Owners Summit and share the secrets of how to turn your social media followers into loyal clients who pay MORE and generate referrals.

If you are interested in learning how to use social media to future proof your client base, and become one of the most talked about brands in your area, this is not one to be missed!

David Barnett  

Salon Business Coach


David Barnett is a UK based salon coach who educates across Ireland, UK, USA & Australia on the“new age” of leadership and marketing.

A fourth-generation hairdresser, David began his career in the industry at just 16 years of age! It began in Toni & Guy, Dublin and by age 22 he had become one of their youngest ever franchisees. After 10 years with Toni & Guy, David set his sights on New York & joined John Barrett's 5th Avenue Salon! 

David met his wife Nicole in Chicago where they managed a flag-ship salon for the multi-billion dollar beauty company, Ulta Beauty. In 2009 they opened Brush Salon in Healdsburg, California and in 5 years grew their business to 7 figures and a team of multiple stylists earning over 6 figures each. Brush went on to win Best Salon in the North Bay for 3 consecutive years and in 2016 was chosen to do the first ever pop-up salon for the VIPS at Super Bowl 50 in San Francisco.

David and Nicole sold Brush in 2016 to focus 100% on coaching stylists and salonowners. Their online program, “The High-Performance Stylist” and “The 7 Figure Salon”, is now allowing salons and stylists all over the world to transform their salons into systematic, highly profitable businesses and their teams into career focused professionals. The salons they coach range in size from the single chair salon suite to the 50 chair, urban life-style salon.


Recruiting great stylists and keeping them has always been a big challenge for salonowners. But.... Imagine if your salon had a waiting list of stylists desperate to join your team? 

Your salon would become on overnight success, you could handpick the busiest and most talented stylists to join your team, you would eliminate all your competition!

As salon owners we often think of ways we can make our salons different to attract new clients but what about making them different to attract new team members

In this presentation David will share not only how they created a 7 figure business with multiple 6 figure stylists, but also how they created a culture that EVERY stylist in their area wanted to be a part of! 


The Workshops

We are excited to present our salon owners summit workshops…

‘Getting to know you’

Presented by: Melanie Icke

About Melanie: 

Melanie Icke is Head of People & Education at Phorest Salon Software. 

With over 25 years experience in the Beauty business Melanie has worked with many beautiful brands, salon's & spas to help them identify where and how to impact their businesses.

Mel specialises in the design and delivery of bespoke development workshops and materials. She is a Certified Facilitator for DISC Behaviour Profiling, Communication Workshops, Work of Leaders, Relationship Building & Conflict Resolution. 

Mel specialises in the design and delivery of bespoke development workshops and materials. She is a Certified Facilitator for DISC Behaviour Profiling, Communication Workshops, Work of Leaders, Relationship Building & Conflict Resolution. 

About this workshop:

We all have our default or ‘go-to’ ways of doing and saying things in the salon; We may use the same greeting every time clients come in, or offer the same drinks to everyone, in fact we pride ourselves on delivering fab service to everyone.

BUT - what if everyone wasn’t the same?

What if they had a secret profile that describes how they behave, react, communicate - and that if you knew their secret code YOU could influence them more?

They might buy retail, or make more bookings, or try new services, or buy vouchers.

In this workshop Mel will will show you how you can use a tool called DISC to decode people’s behaviours and find out what their needs are, what motivates them - and what closes them down!

Mel will also look at buying behaviours of different profiles and how you can influence people based on their and your communication style.

You will leave this workshop not only with the knowledge to recognise & react to your clients varying profiles but also the tools to organise a fun activity back in the salon to discover your own team's profiles which in turn will help everyone make more impact on your business. 

‘Interdependent Leadership’

Presented by: Steve gomez

About Steve: 

Steve Gomez is recognised as one of the top business systems experts in the beauty and wellness industry.

With over 24 years business coaching experience & a background in marketing, communication and operations, Steve has personally supported hundreds of salons and spa businesses throughout his career. 

Steve specialises in helping salons increase sales and implement systems to enhance their financial and operational functionality while strengthening the culture of the business through leadership development.

About this workshop:

Owning and operating a successful salon or spa offers a myriad of challenges, growth opportunities and complexities. It takes a solid financial acumen, systems development, recruiting and training talent.  It also takes the ability to successfully manage the nuances of leading people to work with each other to accomplish personal and company goals.

 In this workshop, Steve will teach important equations and systems that help salon owners & managers spend more time working on their business and how to get their team included in the process.

You will learn: 

  • Key Financial Performance Indicators that impact profitability

  • How to involve your team to generate ideas & execute plans that spur growth

‘The secret to building a team of elite performers’

Presented by: hEATHER yURKO

 About Heather: 

Heather Yurko is the creator of Neatbeat Salon and PIP University in Louisville, KY. Neatbeat opened it’s doors in October of 2013 in a 200 sqft closet where Heather was the only income producer with 2 smart, cosmetology graduates to assist and cover Guest Happiness.

Today, Neatbeat resides in a 5,000 sq ft piece of sacred ground that is the home to The Neatbeat Brigade, a team of 20 hand selected and highly favoured individuals. There is a servant driven, committed to excellence mentality that breathes through the company. All which directly equates to a happy, profitable business.


Heather and her team have built an unstoppable, servant driven culture in the past 4 & a half years. This 7 figure salon team knows what humble beginnings look like and the challenges that come with building a team that can think for themselves, solve problems by focusing on solutions and working together like a real team.

After studying the US Navy SEALS, who have created an unheard of training program built on Teamwork, Discipline and Excellence, Heather has implemented several techniques used in SEAL training at her salon. 

In this workshop, Heather will share 3 methods of building a team of Elite Performers that’s inspired by the Navy SEALS…. salon style.

This has been called, "the most forward thinking education approach for our industry to date!"

Don’t worry - you don’t need to choose between the workshops, you can attend them all!

For more information:


01 874 7800 (IRL)

0207 100 9290 (UK)  

406 284 7019 (USA)