The Speakers


We are proud to present our speakers for salon Owners summit 2019...


Jo Fairley 

Green and Black's Co-Founder and Leading Entrepreneur

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Jo Fairley is an entrepreneur best known for creating the Green & Black’s chocolate brand in 1991, which she ran with her husband before it was bought by Cadbury in 2005. 

The first-ever product to carry the UK Fairtrade Mark, for the past nine years, Green & Black’s has been hailed as the ‘coolest food brand’ in Britain (according to the Cool Brands Survey), and is now worth $100 million a year.

Jo is in demand as a brand consultant, alongside her own ventures which have included an organic bakery, natural food store and a nine-room salon and wellbeing centre in her home town of Hastings. Most recently, she created and launched The Perfume Society, which works with the fragrance industry seeking to improve individuals’ sense of smell in a pleasurable and engaging way.

An award winning author and journalist, Jo has written for a wide range of newspapers and magazines from The Times to The Mail on Sunday’s YOU Magazine, and as a ‘Wonder Woman’ business guru for Telegraph Woman Online.


Ryan Holiday

 Author, Marketer, and Entrepreneur

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Ryan is a renowned marketing powerhouse-turned-motivational-speaker who has attracted fans from every imaginable discipline and is regarded as one of the most influential speakers of his generation.

Ryan was the former Director of Marketing at American Apparel where his work in advertising is internationally known. Others may know him as best selling author whose books have sold over 1.3 million copies and have been translated into over 30 different languages.

When it comes to motivation, Holiday makes listeners take stock of their lives and careers through the timeless lens of an ancient philosophy, stoicism. His book The Daily Stoic distills the ancient wisdom of the stoic philosophers into 366 practical meditations, each meant to enrich and enliven our daily lives—at work, on the field, and in our relationships.

And in the now cult-classic The Obstacle Is the Way, he shows us how to turn even the most insurmountable obstacles into advantages, inspired by an ageless set of philosophical principles used by icons from John D. Rockefeller to Amelia Earhart, Richard Wright to Steve Jobs. Forbes calls it “an inspiring read for anyone faced with adversity” that can “save years of future angst.” Publishers Weekly argues that “Holiday’s performance is commanding and optimistic, sure to inspire readers to take new perspective on their apparent obstacles.”

Christina Kreitel 

 Branding & Social Media Expert


At the 2019 Salon Owners Summit Christina Kreitel (@christinakreitel) will reveal how to create your own personal brand and how to use social media to get the perfect clients, become more profitable and build brand relationships. 

Christina Kreitel, a native of Utah is owner of Intrepid Studio Salons, a leading stylist & colourist and a Cosmoprof brand ambassador & educator. After realizing there was a serious lack of Branding and Social Media knowledge in the Hair & Beauty Industry, she founded her own salon in 2017 and used social media to skyrocket to almost 55k engaged followers in as little as 1 year!  After learning to brand herself, she has been featured in some of America's top beauty magazines such as Modern Salon, American Salon, Behind The Chair, and more! She has taught on all of main stages of North America, travelled internationally, and done hundreds of private tutoring and classes with stylists and salons across the world. 

Christina is so excited to visit Ireland to speak at the Phorest Salon Owners Summit and share the secrets of how to turn your social media followers into loyal clients who pay MORE and generate referrals.

If you are interested in learning how to use social media to future proof your client base, and become one of the most talked about brands in your area, this is not one to be missed!