The Speakers


We are proud to present our speakers for salon Owners summit 2019...


Jo Fairley 

Green and Black's Co-Founder and Leading Entrepreneur

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Leaving school at 16 with six ‘O’ Levels, through hard work and determination Jo Fairley went on to become the UK’s youngest-ever magazine editor, setting out on her entrepreneurial journey in 1991 when she co-founded Green & Black’s Chocolate, now approaching a £100 million a year brand

The success of Green & Black's has enabled Jo to become a serial entrepreneur, via an award-winning organic and natural food store/bakery (Judges Bakery), The Wellington Centre (a boutique nine-room wellbeing centre) – both in her home town of Hastings – and most recently The Perfume Society, which sets out to help individuals develop their sense of smell via exploration of fragrance and the scented world.

Jo is one of the UK’s leading motivational speakers, sharing the inspirational story of Green & Black’s and sharing her business insights with audiences from financial institutions to FTSE 100 companies, universities and more across the UK, Europe, the Middle East and USA. Jo believes in offering the very highest level of service to a client, as a speaker


Ryan Holiday

 Author, Marketer, and Entrepreneur

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Ryan is a renowned marketing powerhouse-turned-motivational-speaker who has attracted fans from every imaginable discipline and is regarded as one of the most influential speakers of his generation.

Ryan was the former Director of Marketing at American Apparel where his work in advertising is internationally known. Others may know him as best selling author whose books have sold over 1.3 million copies and have been translated into over 30 different languages.

When it comes to motivation,Holiday makes listeners take stock of their lives and careers through the timeless lens of an ancient philosophy, stoicism. His book The Daily Stoic distills the ancient wisdom of the stoic philosophers into 366 practical meditations, each meant to enrich and enliven our daily lives—at work, on the field, and in our relationships.

And in the now cult-classic The Obstacle Is the Way, he shows us how to turn even the most insurmountable obstacles into advantages, inspired by an agelessd set of philosophical principles used by icons from John D. Rockefeller to Amelia Earhart, Richard Wright to Steve Jobs. Forbes calls it “an inspiring read for anyone faced with adversity” that can “save years of future angst.” Publishers Weekly argues that “Holiday’s performance is commanding and optimistic, sure to inspire readers to take new perspective on their apparent obstacles.”

Christina Kreitel 

 Branding & Social Media Expert


At the 2019 Salon Owners Summit Christina Kreitel (@christinakreitel) will reveal how to create your own personal brand and how to use social media to get the perfect clients, become more profitable and build brand relationships. 

Christina Kreitel, a native of Utah is owner of Intrepid Studio Salons, a leading stylist & colourist and a Cosmoprof brand ambassador & educator. After realizing there was a serious lack of Branding and Social Media knowledge in the Hair & Beauty Industry, she founded her own salon in 2017 and used social media to skyrocket to almost 55k engaged followers in as little as 1 year!  After learning to brand herself, she has been featured in some of America's top beauty magazines such as Modern Salon, American Salon, Behind The Chair, and more! She has taught on all of main stages of North America, travelled internationally, and done hundreds of private tutoring and classes with stylists and salons across the world. 

Christina is so excited to visit Ireland to speak at the Phorest Salon Owners Summit and share the secrets of how to turn your social media followers into loyal clients who pay MORE and generate referrals.

If you are interested in learning how to use social media to future proof your client base, and become one of the most talked about brands in your area, this is not one to be missed!